Blog Posts — summer

Spring is finally here, bringing with it sunshine, colour, and the perfect excuse to refresh your wardrobe. At Innocence & Attitude, we’re embracing the new season with styles that capture the vibrancy of Spring while keeping comfort, versatility, and timeless appeal at the forefront. Whether you’re shopping for babies, kids, teens, women, or men, we’ve got something that fits perfectly into every wardrobe.

Kids: Playful, Bright & Comfortable
Spring is all about fun, and for the little ones, that means bright colours, lightweight fabrics, and easy-to-wear outfits that keep up with their adventures. Think playful tees, mix-and-match shorts, dresses in cheerful prints, paired with a comfy sneaker or sandals. Our clothing ranges are designed to make mornings simple for parents and exciting for kids, to withstand busy daily activities. Style and practicality rolled into one.

Tweens: Cool & Confident
Tweens love fashion that feels just a little more grown-up, while still being easy to move in for school, sport, and social fun. This season is all about co-ord sets, denim staples, and sporty-inspired pieces. Bright hoodies layered over tees for cooler mornings and skirts or shorts for the afternoons make for effortless style. It’s about finding that balance between playful and polished. Perfect for a growing sense of independence.

Teens: On-Trend with Timeless Twists
For teens, Spring fashion is about expressing individuality. Expect to see a mix of oversized tees, wide-leg pants, and fresh graphic prints. Dresses and skirts are being reimagined with bold patterns and airy fabrics, while denim remains a year-round favourite. At Innocence & Attitude, we focus on offering trend-forward pieces that won’t feel outdated in a month—perfect for building a wardrobe that grows with personal style.

Women: Effortless Elegance for Every Day
Spring wardrobes for women are embracing flowy dresses, soft tailoring, and everyday comfort with a chic twist. Neutral tones and fresh pastels are making a big comeback, while bright pops of colour add personality. From day-to-night pieces to casual weekend wear, our new arrivals are designed for busy lives that still deserve a touch of style. Breathable cotton tees, lightweight trackpants, denim in a variety of styles, statement making tops and easy wearing flowy dresses. Versatile layers that keep you feeling confident no matter the occasion.

Men: Modern Staples with a Classic Edge
For men, Spring is the season of clean lines and fresh fits. From casual tees, shorts in various styles and cuts, to chinos and lightweight shirts, perfect for layering. The focus is on versatile staples that work from backyard BBQs to evening catch-ups. Our new menswear arrivals celebrate Australian designers and deliver styles that balance comfort with a polished look—because timeless doesn’t mean boring.

Why Innocence & Attitude?
At Innocence & Attitude, fashion is about more than keeping up with trends; it’s about finding timeless pieces that make you feel good every time you wear them. From kids to adults, our collections are designed to last beyond the season, giving you styles that are both on-trend and enduring. So, this Spring, step into Innocence & Attitude and discover fresh fashion that grows with you, your family, and your lifestyle.

Shop the new season arrivals in-store or online today and find your Spring style!

Running a business teaches you a lot—but not always in the ways you expect.

When I first opened Innocence & Attitude in 2017, I knew it would be hard work. I knew it would demand long hours, sacrifice, and learning on the fly. What I didn’t expect was one of the most brutal truths: you won’t always be supported by the people you think will show up.

That was a tough pill to swallow.

Support doesn’t always come from family or friends. More often than not, it comes from complete strangers—customers who walk through the door, locals who spread the word, and fellow business owners who understand the hustle. And honestly? That kind of support is powerful. It’s raw, genuine, and it fuels you on the days when you’re questioning everything.

I’ve learned that to survive—and thrive—you have to be willing to evolve. You have to keep learning, trying, failing, and adjusting. Business doesn’t stand still, and neither can you. The retail world in particular changes so quickly, and staying relevant means keeping your finger on the pulse while still staying true to your own style and values.

One of the most important things I’ve come to understand is that you don’t need all the answers to get started. So many people hold back from starting their dream because they feel like they’re not “ready.” I can tell you right now: no one’s ever really ready. You learn as you go. And sometimes, the only way to figure something out is to take the leap and work it out along the way.

Mindset, more than anything, has been the biggest game-changer. There are going to be hard days—quiet sales weeks, stock delays, unexpected setbacks—but if you stay grounded in your why, you’ll always find a way forward.

That’s what keeps me going.

I’ve also learned the value of trusting my instincts. When it comes to curating the store and making decisions with all aspects of the business.  From shop design, staffing to choosing brands. I go with my gut! If I love it, know its quality, and think it will resonate with our community, I’ll back it. I always look for pieces that reflect versatility, individuality, and something just a little bit different. Because I know the people who shop with us are looking for more than just another outfit—they’re looking for something that feels like them.

There have been seasons of challenge and moments of magic. But every part of this journey has taught me something, about business, yes, but also about myself. The confidence, resilience, and adaptability I’ve built along the way have become just as valuable as any financial win.

So, if you’re sitting on a dream and waiting for the “perfect time”? Let this be your sign: the timing will never feel perfect. But if your heart is in it, and you’re willing to learn as you go, you’ll be more ready than you think.

Thanks for reading along as I’ve shared the story behind Innocence & Attitude over the past few months. I’ve got more stories and updates to come, so stay tuned for what’s next. The journey is just getting started.

People often ask me what a “typical” day looks like running Innocence & Attitude—and the truth is, no two days are ever the same. But if there’s one word that sums it up, it’s busy.

I usually start my day around 7.15am, and it rarely winds down before 10.30pm (sometimes even later). Like most working parents, my mornings are a whirlwind of making sure the family is sorted: housework, pets, meals, kids’ rosters and appointments, learner driver hours, and making sure my husband and I are on the same page for the day ahead. And then, it’s into full business mode.

I work six days a week in the shop. The doors open at 9am and most days I’m there until 5.30 or 6.30pm. And even though the store is open to the public during that time, there is so much that goes on behind the scenes. Customer service, steaming and displaying stock, processing online orders, replying to messages and emails, scheduling social media content, organising staff, ordering and receiving stock, doing payroll, paying bills, data entry... the list is long and constant.

And if that wasn’t enough to keep me on my toes, I also handle the day-to-day admin for our family’s other small business—our pest control company. Yep, two businesses, one very full inbox!

But here’s the thing: I love it. I love the variety, the chaos, the people, and the challenge of building something meaningful. I love watching customers walk in and light up when they see something that makes them feel good. I love catching up with reps, photographing new arrivals, and creating a space that reflects both who I am and what I stand for.

There’s a lot of strategy and intention behind everything, from the brands we stock to how we merchandise the floor. But there’s also a lot of heart. I genuinely enjoy the connection side of this business. Whether it’s helping a Mum find the perfect outfit for her teen or watching someone rediscover their confidence through fashion, it’s incredibly rewarding.

Of course, balance is still a work in progress. I’m a Mum to a 16 and 21-year-old, a wife, and a human who also needs rest and breathing space. I’ve learned to be really intentional with my time. I forward plan meals, keep my phone calendar packed with to-dos, and communicate constantly with my family and staff to keep the wheels turning.

And when things don’t go to plan—which happens—I give myself permission to pause, reset, and remember my “why.”

Because at the end of the day, this business isn’t just about clothes. It’s about connection, confidence, and community. And that’s what makes even the busiest days worth it.

Next month, I’ll be sharing the biggest lessons I’ve learned from building this business from the ground up—including a few I never saw coming.

We're excited to announce the expansion of our collection to include a stunning range of ladies wear!

At Innocence and Attitude, we're committed to providing stylish, high-quality
clothing for women of all shapes and sizes. Our recent addition to womens fashion features three fabulous brands: All About Eve, Silent Theory, and Foxwood.

All About Eve

Brings a refreshing blend of contemporary fashion and effortless style. Their pieces are perfect for everyday wear, featuring trendy designs that easily transition from day to night. Whether you're looking for a casual outfit or something more sophisticated, All About Eve has you covered.

Silent Theory
Silent Theory is all about creating a relaxed, laid-back vibe. With a focus on comfort and versatility, their collection includes essentials that can be dressed up or down. Expect to find soft fabrics, unique prints, and easy-to-wear silhouettes that will quickly become staples in your wardrobe.

Foxwood
For those who appreciate a classic touch with a modern twist, Foxwood is the brand for you.
Their pieces are designed with an eye for detail and a commitment to quality, ensuring you look good and feel great too. Foxwoods collection includes timeless styles that celebrate the beauty of simplicity. Size Inclusivity.

At Innocence and Attitude, we believe that fashion should be accessible to everyone. That's why we offer sizes 6 to 16, and sizes 18 to 22 when available. We also have oversized styles to cater to those who require larger sizes. We aim to ensure that every woman feels beautiful and confident in what she wears.

A Journey of Discovery
Launching our ladieswear collection is just the beginning of an exciting journey for us. We understand that this will be a trial-and-error process, and we're committed to learning and evolving with our customers needs. Your feedback is invaluable, and we're here to listen.
Over time, we'll better understand what styles, fits, and sizes resonate most with our customers, allowing us to curate a collection that truly reflects your preferences.
We invite you to visit us and explore our new ladieswear collection. We can't wait for you to discover the beautiful styles from All About Eve, Silent Theory, and Foxwood. Your fashion journey starts here at Innocence and Attitude, where style meets individuality!
Ready to refresh your wardrobe with styles from our latest ladieswear brands? Visit us in-store to explore the full range and try on your favourites, or shop online from the comfort of your home. Whether you’re adding staple pieces to your closet or searching for something unique, you’re sure to find it here.

Discover the new Innocence and Attitude ladies collection today and embrace fashion that fits you perfectly!