About Us

Welcome to Innocence and Attitude.

If you are looking to purchase quality, trendy and popular brands in children's, ladies and mens clothing you have come to the right place. Offering both Boys and Girls styles from sizes newborn to 16. Ladies from size 6 to 16, and up to size 22 when available, and mens from size small to 3XL.

You will find the latest trends and styles, quality and age appropriate fashion that is very affordable. Supporting many Australian Designers and Brands. 

Innocence and Attitude is an independent retail store. Locally owned and operated by Carrie-Ann Robins.

It started operating at 92 Chapman Street Swan Hill Victoria at the Swan Hill North Shopping precinct in 2017. Specialising in clothing styles just for the tween to teenage kids.

Then in late 2019 relocating to the hub of Swan Hill at Shop 4, 195-199 Beveridge Street Swan Hill. In a larger store, nestled between two local and popular Cafes, adjacent to the Arcade walkway that links Campbell Street to Beveridge Street. And directly across from the Coles carpark.

It's a unique and really cool store. It's truly like no other.

You'll be greeted with gorgeous babywear as you enter the store. Then wowed with the amazing Boys and Girls styles in the 3-7, and the 8-16 size ranges completely fill the wall space. Streetwear, everyday wear, sleepwear, swimwear, special occasion wear and accessories.  

When you walk towards the back of the store, you'll be hit with the WOW factor...the graffiti wall, that surrounds the two change rooms. It's so cool! 

Graffiti artist Kyle Smith, formerly of Swan Hill, who now resides in Melbourne, created the coolest wall and changeroom area. Carrie-Ann wanted to create a positive vibe and space for the kids. Because this store is all about the kids. Making them feel special in every way! Because clothes should make you feel great! And should represent every child.

The back section of the store is now dedicated to ladies and menswear. This space was previously resided by Carrie-Ann's sister Jackie, and her beauty salon for a period of 5 years. Jackie relocated her salon to home based, and works in the Disability Industry.  

In-store and online shopping is available. So you have the best of both worlds!

Carrie-Ann's inspiration was she felt there was a real gap in the market. It's really difficult to find and purchase quality, trendy and cool clothing for the kids especially the tween/teen age group. When her son was 13 and daughter age 9, the struggle was real. At this age, they start to take more care and interest in clothing, of what they want to wear and look like, fashion wise. For many, brand clothing also starts to become important. And it was really difficult to find styles that the kids wanted and were excited to wear. So Carrie-Ann set out to change this, and open her own retail clothing store. 

When kids hit around age 8 years, well actually younger in many cases, they generally choose what they wear...lol. Gone are the days where we as parents choose what they wear.   

Can they be fussy...absolutely!! But it's a good thing. It's a way of self expression, identifying their likes and dislikes, experimenting with styles and their current vibe. 

My aim is to get as many cool, well known and trusted Australian brands for the kids in the one location, at Innocence and Attitude. 

Currently stocking St Goliath Boys, Sunnyville, Indie Kids by Industrie, Cracked Soda, Munster Kids, Santa Cruz, Maurio Formal wear, Eve Girl, Bardot Junior, Designer Kidz, Minti, Korango Australia, Tie Store Australia, Huckleberry Lane Sleepwear, Funkita and Funky Trunks, Seafolly Swimwear and Minihaha Swim. These brands are absolute quality. And they offer the latest trends and styles. They all differ from each other in their own way, which is awesome. The kids can mix and match to create the perfect outfits. 

From 2017 - sizes 8 to 16 were on offer.

From 2022 - sizes 3-7 were introduced to the store. 

July 2023 - babywear to the store. 

NEW to Innocence and Attitude. 

Menswear is the latest edition to the store, opening on the 22nd of June 2024. An exciting new adventure. Currently stocking St Goliath, Silent Theory, Wndrr, Industrie, RVCA and Santa Cruz.

And as of October 2024 ladieswear was introduced to the store!

Carrie-Ann had been given the opportunity to offer 8 Stage II labels in her store. She has been working with this amazing Australian company for almost 7 years. It was a absolute privilege to be offered this opportunity. Brands such as Foxwood, All About Eve and Silent Theory ladies, which are now available to purchase instore and online.  

The website is available for Swan Hill locals and surrounding towns in the district, with a click and collect service available and free local delivery. As well as for customers Australia Wide. Using Australia Post Parcel service. Standard as well as Express delivery is available.

There are also many payment options available.

 Paypal, Zippay, Afterpay, Gpay, Applepay, Shopifypay, Visa and Mastercard. 

So jump onboard and join the Innocence and Attitude tribe, you won't be disappointed :)

The clothing styles are constantly changing. So feel free to follow I & A on Facebook and Instagram to keep up to date with all the new arrivals.

And/or sign up to the newsletter. That is where you will hear all the news first. Don't worry you won't be inundated with emails. We offer an informed newsletter once a month.  

The monthly Blogs are also a great read. You will learn a little about Carrie-Ann personally, also as a small business owner, a mum, a wife, and of course all things Innocence and Attitude. 

xo

Carrie-Ann