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The coolest independant retail store offering quality Australian brands and age appropriate clothing for tween and teen Boys and Girls - Ages 8 to 14
Swimwear Sale is Now On!! Buy 1 get 2nd Half Price -they are already reduced to 50% OFF!! So you will be getting the 2nd pair at 75% OFF!! Automatic Discount at Checkout
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    Welcome to Innocence and Attitude.

    If you are looking to purchase quality, trendy and popular brand clothing for a tween or teen in your life, you've come to the right place. Offering both Boys and Girls styles for ages 8 to 14 years. Sizes 8 to 16 are available. You will find the latest trends and styles. Age appropriate fashion that is very affordable. Supporting many Australian Brands. 

    The styles available are constantly changing. So feel free to follow me on Facebook and Instagram to keep up to date with all the new arrivals.

    Innocence and Attitude is an independant retail store. Locally owned and operated by Carrie-Ann Robins. It started out at 92 Chapman Street Swan Hill Victoria at the Swan Hill North Shopping precinct. Now operating in the hub of Swan Hill at Shop 4, 195-199 Beveridge Street Swan Hill.

    In a larger store. Nestled between two local and popular Cafes. Its a funky and cool store. Its like no other. You'll be greeted with amazing Boys styles on the right, and Girls styles on the left side of the store. Then you'll be hit with... Wow...the grafitti wall at the back of the store, that also surround the two change rooms. So cool!

    Grafitti artist Kyle Smith, formerly of Swan Hill, who now resides in Melbourne. Created the coolest wall and changeroom area. With a positive vibe for the kids. Because this store is all about the kids. Making them feel special in every way! Because clothes should make you feel great! 

    I offer in-store and online shopping. So you have the best of both worlds!

    Its been in operation since October 2017.

    Carrie-Ann's inspiration was she felt there was a real gap in the market. Its really difficult to find and purchase quality, trendy and cool clothing for this age group. Having both a son and daughter in this age group, the struggle is real. At this age, they start to take care and take more interest, of what they wear and look like fashion wise. Brand Clothing starts to become important. And they choose what they wear now...lol. Gone are the days where we as parents choose what they wear. 

    Fussy...absolutely!! You bet! But its a good thing.....

    My aim is to get as many cool brands for this age group all in the one location, at Innocence and Attitude. I have many amazing brands on offer currently. And it continues to grow...

    Currently stocking Indie Kids by Industrie, St Goliath Boys, Bardot Junior, Munster Kids, Minti, Riders by Lee Jnr, Huckleberry Lane Sleepwear, Aqua Blu, Sun Emporium and Seafolly Swimwear.  Supporting Australian Designed labels and designers. These brands are absolute quality. And they offer amazing styles. They all differ from each other in their own way. Which is awesome. So the kids can choose their own style....so important!! I've also just become a stockist of the label Alphabet Soup. Available Winter 2020. 

    The website is available for Swan Hill locals and people from towns in the district, with a click and collect service available. As well as for customers Australia Wide and Internationally. Using Australia Post Parcel service. Standard as well as Express delivery is available.

    There are also many payment options available.

     Paypal, Zippay, Afterpay, Gpay, Applepay, Shopifypay, Visa and Mastercard. 

    Join the Innocence and Attitude tribe :)