Blog Posts

When it comes to finding the perfect mix of contemporary style, rugged durability, and effortless cool, St Goliath stands tall. At Innocence & Attitude, we’re proud to stock this standout brand, and if you haven’t explored their range yet, here’s why you should.

The Spirit of St Goliath

St Goliath is a brand that embodies confidence, individuality, and adventure. With roots in Australian streetwear culture, it’s built for those who live boldly and unapologetically. Whether it’s about hitting the streets, hanging out with mates, or just relaxing in style, St Goliath’s designs capture the energy of youth and the thrill of self-expression.

The brand’s collections are inspired by the raw, rugged, and untamed elements of the Australian lifestyle. Think coastal vibes, urban grit, and a dash of rebellious spirit. It’s this distinctive blend that sets St Goliath apart, making it a go-to choice for those who want their clothes to reflect their personality and lifestyle.

Why We Stock St Goliath at Innocence & Attitude

At Innocence & Attitude, we’re passionate about curating brands that resonate with our community. St Goliath perfectly aligns with our commitment to quality, style, and individuality. Here’s why we chose to stock this incredible brand:

1. Bold, Versatile Style – St Goliath’s pieces are designed to stand out, whether you’re heading to the beach, chilling at a BBQ, or out for a night with friends. From statement tees and classic hoodies to relaxed shorts and rugged jackets, there’s something for every occasion.
2. Premium Quality – St Goliath prioritises quality fabrics and durable construction, ensuring that each piece not only looks great but also lasts through countless adventures. These aren’t just clothes – they’re wardrobe investments.
3. Authentic Australian Design – As a proudly Australian brand, St Goliath captures the spirit of our coastal lifestyle and urban street culture. It’s a brand that speaks to those who value comfort, individuality, and authenticity.
4. Fresh, Seasonal Collections – With new collections dropping regularly, you’ll always find something fresh and on-trend. St Goliath stays ahead of the curve, offering pieces that keep you looking sharp year-round.

Why You Should Shop St Goliath

When you choose St Goliath, you’re choosing a brand that’s more than just fashion. You’re choosing a lifestyle – one that’s adventurous, confident, and unapologetically bold. Here’s why you should consider adding St Goliath to your wardrobe:

-       Stand Out from the Crowd – With unique designs and premium fabrics, St Goliath pieces make a statement. They’re perfect for those who want to set trends, not follow them.

-       Support Local – Shopping St Goliath at Innocence & Attitude means supporting an Australian business that’s passionate about style and quality.

-       Comfort Meets Style – Why compromise when you can have both? St Goliath’s pieces are as comfortable as they are stylish, making them ideal for any occasion.

Shop the St Goliath Collection Today

Ready to make a statement? Explore our St Goliath range online or in-store today. Whether you’re refreshing your look for the new season or adding some essentials to your wardrobe, St Goliath has you covered.

Don’t just wear clothes – wear confidence. Choose St Goliath, and let your style speak for itself.

We can’t wait to see you rocking your new St Goliath threads. Shop now at Innocence & Attitude – where attitude meets style.

At Innocence & Attitude, we’re passionate about stocking pieces that reflect the
unique personality and lifestyle of our customers, modern women and teens who
want their wardrobe to feel both effortless and elevated. That’s why we are proud to
carry Foxwood, a brand that has become a firm favourite in-store for all the right
reasons.
Foxwood is where casual comfort meets polished style. Born from the creators of
Elm Lifestyle, this brand knows how to blend feminine silhouettes with everyday
wearability, and the result is nothing short of magic. Every piece from Foxwood is
thoughtfully designed to work for your real, everyday life, whether you’re doing the
school run, catching up with friends over coffee, heading to work, or enjoying a laid-
back weekend.

The Perfect Fit for Innocence & Attitude
When selecting brands for Innocence & Attitude, we look for collections that combine
quality, comfort, and versatility with a little something special.  Styles that feel on-
trend without being trend-driven. Foxwood ticks every box. Their collections feature
flattering cuts, premium fabrics, and clever details that elevate basics to something
you’ll reach for again and again.
Foxwood’s use of muted tones, relaxed lines, and soft textures makes each piece
effortlessly wearable across seasons. Their clothing is the ultimate layering dream
for Autumn and Winter and is just as easy to mix and match when the weather
warms up. Whether it's their iconic fleece crews, flowy dresses, structured pants, or
beautifully tailored jackets, there’s something for every wardrobe and every moment.

Quality That Lasts
We know our customers value investment pieces that look as good after the tenth
wear as they do on the first, and that’s exactly what you get with Foxwood. Their
commitment to quality is clear in every stitch. Fabrics are soft yet durable, and the
craftsmanship ensures your pieces stay in shape and colour wash after wash. It’s
stylish fashion with substance, something we stand behind proudly.

Stylish for All Ages
One of the things we love most about Foxwood is how ageless the designs are.
Teens love the relaxed vibe and easy layering options, while women in their 30s,
40s, and beyond adore how put-together and flattering the pieces feel. Whether
you’re buying a timeless pair of jeans or adding a staple crew to your weekend
wardrobe, Foxwood delivers that perfect balance of style and comfort.

Try It for Yourself
At Innocence & Attitude, we’re here to help you find those wardrobe heroes that
you’ll love wearing on repeat, and Foxwood is full of them. Come in and try on the
latest collection, or browse online to see why this brand is one of our top picks. If
you’re after versatile, elevated basics with a hint of attitude, you’re going to love what
Foxwood has to offer.

There’s something undeniably heartwarming about a family dressed in coordinating outfits.
Whether it’s for a special occasion, a holiday photoshoot, or just a fun day out, matching
and coordinated looks bring a sense of unity and style to any family outing. At Innocence & Attitude, we know that family fashion isn’t just about looking good—it’s about creating lasting memories and capturing those perfect moments together.

Why Choose Matching Family Outfits?
Coordinating family outfits aren’t just trendy, they offer a range of benefits:
 Photo-Ready Moments: Whether it’s a birthday, a family gathering, or a vacation,
matching outfits make for picture-perfect memories.
 Effortless Styling: No more scrambling for what everyone should wear, coordinating
sets simplify the decision-making process.
 Stronger Family Bonding: Dressing alike fosters a sense of connection and
teamwork, making even the simplest outings feel extra special.
 Fun & Playful Expression: Matching outfits allow families to showcase their
personality and style in a creative way.

How to Rock the Family Fit Trend
Family matching doesn’t mean wearing identical outfits from head to toe (unless you want to!). The key is to find the right balance between coordination and individuality. Here are some fun ways to nail the look:

1. Matching Colour Schemes
   Pick a colour palette that suits the season or occasion. Pastels for spring, bold hues for
   summer, earthy tones for autumn, and rich jewel tones for winter make a great impact.
   Everyone can wear different styles but in the same colour, family to keep it cohesive.
   2. Themed Outfits
   Whether it’s a tropical vacation, a Christmas party, or a casual Sunday brunch, choosing a
   theme makes coordinating outfits easy. Think Hawaiian shirts and flowy dresses for a beach getaway or cozy knits for a Winter wonderland.
   3. Graphic Tees & Statement Pieces
   For a casual yet coordinated look, opt for matching graphic tees with fun slogans, family-
   inspired messages, or playful designs. Pair them with jeans, shorts, or skirts to keep things comfy yet stylish.
   4. Mini-Me Looks
2. One of the cutest ways to coordinate is with a mini-me look, where kids wear a similar outfit
   to their parents. This is a hit for father-son and mother-daughter duos, especially for casual
   wear, streetwear, and formal occasions.
   5. Accessorise to Synchronise
   Not ready to go full matchy-matchy? Coordinating accessories like hats, shoes, or scarves in the same pattern or colour can subtly tie the family’s look together without being too over-the-top.
   Find Your Family Fit at Innocence & Attitude
   At Innocence & Attitude, we offer stylish and comfortable clothing for babies, kids, tweens, and even adult-friendly options, making it easy to put together fun, stylish, and coordinated family outfits. From casual everyday wear to special occasion pieces, we’ve got something
   for every family style.
   So why not make dressing up a family affair? Whether you're planning a photoshoot, a special day out, or just want to add a little extra fun to your wardrobe, our collection has got you covered. Check out our latest family-friendly fashion picks in-store and online today!
   Happy matching!

While the sun is still shining and the temperatures are soaring, the change of season
is just around the corner. Autumn in Australia doesn’t mean an instant switch to cold
weather, we often experience warm days well into the season. That’s why having a
versatile wardrobe is key! Whether you need lightweight, breathable options for
the lingering heat or cozy layers for those cooler mornings and evenings,
Innocence & Attitude has everything you need for the whole family. From bold
graphics and essential basics to denim, trackies and jackets, we’ve got
you covered no matter what the weather throws at you!

For the Boys
Autumn is all about layering up while still keeping things fun and functional for the boys.
This season, we’re bringing in a fresh mix of jeans, tees and hoodies, from bold graphic
designs to classic, everyday basics. Tracksuits remain a go-to for both comfort and style,
perfect for school, weekend outings or just hanging out.

And for those warm Autumn days, shorts and tees are available all year round at Innocence & Attitude, making sure you're always covered no matter the season.

For the Girls
Comfort meets style with the return of matching hoodie and trackie sets in 2025. Offering an effortless and on-trend look.

One of the biggest changes this season? More jeans than ever before! Our
expanded denim range gives girls plenty of options, from relaxed styles to fitted favourites.
Plus, basic tees are making a comeback in a big way, with Eve Girl leading the
charge. Perfect for layering under jackets or wearing solo on milder days.

For the Men
We know guys like to keep things simple but stylish, and this season is all about trackies,
jeans, tees and hoodies in easy-to-wear styles. Bold graphics are taking centre stage in
mens fashion, with standout prints that make a statement while staying effortlessly cool.
Whether you’re after casual weekend wear or laid-back street style, we’ve got the essentials you need.

For the Ladies
Denim remains a staple in every wardrobe, and this season we’re offering a variety of jeans to suit every style. Mid to high-rise, skinny to wide-leg, and everything in between. Pair them with a classic denim shirt, soft and cozy crews or a stylish jacket to complete the look.
Speaking of outerwear, jackets are the must-have item this Autumn, offering warmth, comfort, and a trendy finish to any outfit. There will be a variety of jackets on offer at Innocence & Attitude. As well as our mix-and-match basics, which make it easy to create versatile outfits that work for any occasion.

Trending: Bold, recognised and loved graphics

One of the biggest trends this Autumn? Bold, statement graphics across all categories, kids, ladies and mens fashion. Whether it’s branded tees, standout hoodies, or eye-catching prints, these pieces add personality and a modern edge to any outfit. If you love showing off your favourite brands in style, this is your season!

We’re Here for Every Season, All Year Round
One of the things that sets Innocence & Attitude apart from the big retailers is that we stock clothing for every season, all year round. Heading overseas during the Aussie Winter and need bathers? We’ve got them. Need a warm jacket in the middle of Summer? No problem.
Unlike major chains that rotate stock seasonally, we make sure you always have access to what you need when you need it.
Plus, by shopping with us, you’re supporting a locally owned and operated business that is committed to offering high-quality Australian brands. Your support helps small businesses thrive while giving you access to unique, stylish, and practical clothing choices for the whole family.
This Autumn, stay cozy, stylish and ready for any occasion with Innocence & Attitude. 

Shop our Autumn Collection now and discover fashion that fits your lifestyle every season and all year round!

Happy New Year to all our wonderful customers and supporters!

As we step into 2025, I want to reflect on the incredible journey of the past year and share my excitement for what lies ahead at Innocence & Attitude.

Thank You for Your Support
First and foremost, I want to express my heartfelt gratitude to everyone who shopped with us in 2024. Whether in-store here in Swan Hill or online from across Australia. Your loyalty and support have been the driving force behind everything we do. From helping families find the perfect outfit for a special milestone to providing seasonal essentials, being part of your lives is an honour we cherish every day.

Reflecting on 2024
Last year was one of immense growth for Innocence & Attitude. Expanding into menswear and ladies ‘wear was a huge leap for our small business, and it came with its fair share of challenges. Long hours, hard work, and significant investments went into making this vision a reality.
I would also just like to mention welcoming many new customers to our store due to the expansion into ladies’ and menswear.

This is such a privilege for me. Seeing families return to us, excited to explore our new sections after outgrowing the kids clothing store, has been heartwarming. It’s been wonderful to help you discover cool styles for every stage of life.

New Brands, New Opportunities
2024 also saw the introduction of some exciting brands. Santa Cruz made its long-awaited debut, becoming the first non-Australian brand at Innocence & Attitude. Its arrival was met with enthusiasm from families who had been asking for it for years.
We also introduced RVCA, the second non-Australian brand in our store. This California-based label offers a unique mix of surf, skate, and streetwear culture. As a design-driven lifestyle brand free from passing trends, RVCA embodies the spirit of individuality and creativity that we love to celebrate.
Another standout addition is WNDRR, a Melbourne-based streetwear brand with an inspiring story. A Co-founder and Director, Brendan Olver, a retailer-turned-entrepreneur, WNDRR represents the bold and authentic spirit we strive to bring to our store.

Giving Back
Giving back to the community is something we’re passionate about. In 2024, we proudly sponsored local events, fundraisers, and sporting clubs, helping to keep our community vibrant and thriving. Our monthly $50 voucher promotion also returned, spreading joy to loyal customers throughout the year.

A Shoutout to the Team
I wouldn’t be able to do any of this without my amazing team. Jess and Mandy bring heart, energy, and incredible customer service to Innocence & Attitude.

Fun fact: they’re sisters, which adds an extra layer of warmth and family to our store.
Our goal has always been to create a welcoming space where kids and parents feel comfortable and cared for, and I’m so proud of what we’ve achieved together.

Looking Ahead to 2025
2025 is shaping up to be our best year yet. The new Autumn/Winter styles are already on their way, and I can’t wait for you to see what we’ve lined up. From cool kids’ outfits to stylish ladies ‘wear and menswear, the collection is going to be amazing!
This year, I’m committed to continuing to grow Innocence & Attitude while staying true to the values that brought us here. I’ll keep working hard to provide you with the best styles, the best brands, and the best service, all while being the most present and involved mum I can be for my two kids.
Thank you for being part of our journey. Here’s to another incredible year together!
Wishing you all a happy and successful 2025!

xo Carrie-Ann

As December unfolds and Christmas approaches, the magic of the season is
undeniable. From twinkling lights to festive gatherings, this time of year is about
celebrating with loved ones and sharing joy through thoughtful gifting.

At Innocence & Attitude, we're here to make your holiday shopping simple, meaningful, and fun, offering everything you need for your loved ones under one roof.

Last month, we explored the joys of preparing for the holiday season, highlighting
how a little planning can turn Christmas shopping into a stress-free experience. Now,
let’s take it a step further by focusing on why supporting local businesses like ours
can make your Christmas truly special.

A One-Stop Shop for the Whole Family
Innocence & Attitude has grown to cater to everyone on your gift list. With our new
additions of menswear and womenswear, alongside our beloved range of baby,
children’s, teens, and tween clothing, we are your one-stop shop for the entire family.
Whether you’re looking for cozy outfits for the little ones, stylish pieces for the trend-
conscious teen, or a chic addition to your own wardrobe, we’ve got you covered.
Our versatile brands and styles ensure that you’ll find something perfect for
everyone, and our curated range of accessories and cards—available exclusively in-
store—adds that special touch to your gifts.

Supporting Local This Christmas
Shopping small isn’t just a trend; it’s a way to make a tangible difference. When you
choose to shop with Innocence & Attitude, you’re not just buying a gift; you’re
supporting local jobs, nurturing your community, and helping a family-owned
business thrive. Your purchase contributes to the growth of Swan Hill’s local
economy and ensures we can continue bringing you quality products and
personalised service.

Gifting Ideas and Inspiration
Not sure where to start? Here are some ideas to inspire your Christmas shopping:

For Him: Stylish tees, sleek shorts, and a huge range of comfortable shorts
for everyday wear and occasions, as well as accessories.
For Her: Treat the women in your life to timeless dresses, stylish separates,
or unique accessories that make a statement.
For Kids and Teens: From vibrant tees and comfy shorts to adorable dresses
and on-trend outfits, our kids & and teens & collections are designed to delight.
For Baby’s First Christmas: Our baby range offers sweet, high-quality
pieces that are as practical as they are precious.

Dress to Impress

Christmas isn’t just about gifting, it’s also about celebrating in style. Whether you’re
hunting for your own Christmas Day outfit or something dazzling for festive family
photos, you’ll find it here. With our range of fashionable and functional clothing, you
can step into the season feeling confident and comfortable.

Make This Christmas Memorable

This Christmas, let’s make gifting a little more meaningful. Support small, shop local,
and find treasures that will bring smiles to the faces of your loved ones.

At Innocence & Attitude, we’re proud to help you make this season special, one thoughtful purchase at a time.
So, as you plan your holiday shopping, remember to stop by and see us. Let’s make
this a Christmas to remember—for you, your family, and our community.

Happy Holidays from all of us at Innocence & Attitude! 

xo Carrie-Ann, Jess & Mandy