Welcome to Innocence and Attitude.

My name is Carrie-Ann. I am the owner of Innocence and Attitude Kids Clothing Store. Lovely to meet you!

Being a mum of two children, a tween and a teen. I was totally frustrated in finding quality, trendy and cool styles for my daughter and son. And where can I find Australian Brands I ask ? A difficult task in itself. 

So I created and opened my own store in 2017 to solve these problems, not just for myself, but for many families Australia Wide.

I hope you love my store as much as I do! And what I have on offer! I am a stockist of many amazing brands. And they are continually growing.

Do you love the name of the business? Does it describe your tween or teen to a tee? Certainly does with mine. The absolute inspiration behind the name. And a bit of fun.....

Please know when you purchase from my store, you are supporting a small family owned Australian Business located in Regional Victoria. I hope you find comfort and trust in that. You are definitely not just a number or a sale here. 

Its lovely to meet you. Jump onboard and join the Innocence and Attitude tribe along with many others.

Feel free to follow me on Facebook and Instagram for all the latest arrivals, news and sales. 

Take Care xo