Welcome to Innocence and Attitude.

A unique and independantly owned clothing store located at Swan Hill Victoria

This store offers the largest range of kids clothing. You haven't seen a selection like this! From newborns up to size 16. Specialising in the tween & teen age group.

Baby - child - tweens - teens.

If you are looking for quality and affordable children's clothing, offering the latest trends and styles, that the kids will want to wear. You have come to the right place!

The store has recently expanded into menswear, in June 2024. Currently offering size small up to size 3XL.

And have now extended the offering further into ladieswear as of October 2024. Offering from size 6-16/18-22.

Dedicating the back section of the store to the ladies and menswear. Separate from the kidswear, with its own spacious changeroom.

A 'One Stop Shop' for every member of the family.

Each brand has been personally selected by Carrie-Ann, the founder/owner of the store. A big supporter and stockist of Australian brands and designers. They are absolute quality and offer the latest trends and styles.

Each brand offers their own styles/vibe and branding. You can be sure to mix and match to create the perfect outfits, and find what you are looking for, each and every season and for every occasion. From everyday wear, special occasion wear, swimwear, sleepwear and accessories.

Stay on trend without sacrificing your unique style!