A cool and unique independant retail clothing store for BABY - CHILD - TWEENS - TEENS. A stockist of many quality Australian Designed Brands offering the latest trends and age appropriate clothing styles. Newborn to size 16
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    Alimasy Backpacks


    Alimasy exists to bring children’s bags to the market which grown-ups can trust to deliver in terms of design, quality and price and kids will love for their fun, colourful and on trend prints and patterns.

    Prior to launching Alimasy, we had been selling kids backpacks and bags for many years in our retail store. Over the years we saw first-hand how the quality of children’s bags was decreasing as more and more manufacturers were pursuing the “make it cheaply as possible” approach.

    Yet at the same time, prices of bags were continuing to rise in response to increased supply chain costs (particularly in relation to the covid19 pandemic). For manufacturers reliant on distributors to sell their products, this led to even higher prices being passed on to consumers. 

    The result is the children’s bag category had become full of cheap bags which just didn't last, or over-priced bags with an equally short lifespan.

    Alimasy exists to fix this problem. 


    We stand 100% behind the quality for your peace of mind.


    Taking Care of One of the Best Bags or Backpacks in Australia is Easy.

    Here are our top tips:

    • Carry the backpack with both straps – we know this sounds boring and one shoulder looks way cooler, however trust us your older self will thank you for this smart “uncool” decision. 
    • Tighten those backpack shoulder straps baby! We know another “uncool” recommendation from the adults, however let’s work on a happy spine by carrying the bag higher and closer to your back and shoulders rather than swinging the load from side to side as you walk or run. 
    • Don’t overload your bag or backpack – if you can’t lift the bag or backpack or easily close the zips you need another bag to share the load – hint, hint! 
    • Carry the heaviest items in the pockets closest to your body or back and close to your waist and try to evenly distribute the load – why overload those gorgeous shoulders of yours, when you can make the bag or backpack do the work for you? 
    • Remember any food spillages from lunchboxes or unpackaged food left in your bag for a long period of time can potentially make the backpack dirty and very smelly – if you forgot to give the teacher an apple today, pop it in the fridge overnight. Trust us your backpack and the teacher will thank you tomorrow! 
    • When you aren’t out and about having the most amazing adventures with your bag or backpack ensure you store it in a cool dry place and be sun smart by keeping it out of direct sunlight. 
    • Do not store your bag or backpack when it is wet – trust us you really won’t like the smell if you do, and we guarantee no amount of flowery spray will fix that smelly mould problem. 
    • We get it accidents happen. If you need to spot clean your backpack, we advise you use a warm damp cloth and only use mild detergent. Now is not the time to try all the latest 101 best cleaning tips which popped up on your newsfeed earlier, so please do not bleach, tumble dry, dry clean, soak or iron your backpack.