Alphabet Soup is a kids/youth streetwear label from the Melbourne based crew, Lush Productions. Lush Productions is one of Australias leading distributors and licensees proudly representing some of the most recognised brands in skate, surf and streetwear markets.
A few years back they realised there was a gap in the industry, looking for cool clothing for tween and teenage kids. So they started to start their own label for kids. Alphabet Soup was launched in winter 2011 and has steadily grown since.
Alphabet Soup takes direct influence from music, action sport and popular street culture. The range is an eclectic product mix with one thing in common - kids of all ages want to wear it. Their motto "We just make what the kids want". No gimmicks, no fuss!!
And I am so excited to offer this label at Innocence and Attitude. The kids LOVE it! They can create their own look and vibe...