Five years ago, I was a frustrated parent, struggling to find quality clothing styles for my then 13- and 9-year-old. Finding a store that sold quality Australian brands for tweens and teens was impossible. 

So, I decided to do something about it. I opened my store, Innocence and Attitude, in Swan Hill North. With all the emotions going on, I turned the store sign to Open…. And now I am getting ready to celebrate Innocence and Attitude’s 5th Birthday!! 

I feel happy knowing I successfully managed to fill a gap in the market that was desperately missing. I have been able to help many Aussie families, and of course, kids find suitable, good quality and affordable clothes. 

I have the best job in the world, and this is thanks to all of you, my amazing customers. Over the last five years, I’ve watched tweens and teens grow into young adults. I’ve met many new faces and made friends I hope to keep for life.

In this blog, I want to take a journey back to 2017. Time goes by so quick, and a lot happens in five years, and it’s good to take some time out to reflect.

Back in 2017

What were we wearing?

We saw bold earrings, floral patterns from the 60s, and white boots re-emerge from our wardrobes. Our kids were rocking the plaid pants, denim jackets and tracksuits. Drop-waisted dresses, cropped pants and animal print tees were all the rage. Phone case bags and newsboy hats were the accessories to have.

What were we watching?

We watched Suits, Stranger Things and Pretty Little Liars on our screens. The kids were going mad at the cinemas over Wonder, Boss Baby and Despicable Me 3. 

What were we hearing?

 Among the top hits in 2017 were The Shape of You, Ed Sheeran, and Despacito (featuring Justin Bieber) [Remix] - Luis Fonsi and Daddy Yankee.

What was making news?

Samuel Johnson won the Gold Logie for playing Molly Meldrum in Molly. Richmond broke their 37-year drought and won the AFL Premiership. On 9 December 2017, the right to marry was no longer determined by sex or gender. Donald Trump was inaugurated as US President. Prince Harry and Meghan Markle announced their engagement.

What do I know now that I didn’t know then?

Back in 2017, I didn’t know that life-changing events like pandemics could be a thing. Now in 2022, I’ve learned to be prepared for anything. We’ve all been through so much, but together we’ve come to the other side. 

The pandemic taught me never to give up. Hearing the press conferences to learn about ANOTHER lockdown almost destroyed me, but I got out of bed each day, and you, my wonderful customers, supported me. 

I’ve learned how vital face-to-face connection is. Every day is a gift, and every customer I serve fills my cup with joy.

Here’s to happy days ahead, my lovelies!

Cazz xx