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Tween and Teen Fashion. The latest clothing trends and styles from many leading brands. For boys and girls. Offering sizes 8 to 16. Supporting many Australian Brands.
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Welcome to Innocence and Attitude.......

A cool Independent retail clothing store for child, tweens and teens. 

A stockist of many amazing Australian brands, that offer the latest trends, styles, are age appropriate and very affordable. Be rest assured you are buying absolute quality products. Offering size 3 to 16.

A store that offers 100% Customer Satisfaction Guarantee. How? Because its an independantly owned store. Carrie-Ann, will look after you every step of the way, with every purchase!! Including returns and exchanges. 

  

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Happy Shopping!!

 

A cool unique independant retail clothing store for CHILD - TWEENS - TEENS. Quality brands, the latest trends and age appropriate clothing. Boys and Girls styles - Ages 3 to 16 - Sizes 3 to 16
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    Dressing to impress... yourself!

    Dressing to impress... yourself!

    Posted by Carrie-Ann Robins ·

    The last two years have taken a toll on us all. Each time I try to remember things that happened during 2020 and 2021, my mind goes to mush. I'm not sure I'll ever get the pre-pandemic me back.

    I know I am not alone. The world is a different place now. Recently I've noticed just how different as I've been unpacking the Autumn 2022 collection. The fashion industry has embraced our new normal, and I am excited by the push to be you and be proud.

    Celebrating being yourself is one of my personal core values and was a driving motivation behind opening Innocence and Attitude.

    All the fashion rules have gone out the door, and this season it's all about experimenting with clothes to find a style that makes you feel good. The official term can be described as 'dopamine dressing'.

    What is Dopamine dressing?

    Dopamine dressing is choosing clothes that give you joy.

    Now that lockdowns and restrictions are (hopefully) behind us, we're also ripping off the safety of dressing dull and drab and are emerging back in the world in bright colours that make us happy.

    Rather than dressing to impress others, or dress traditionally for certain occasions, or copying certain trends, we’re now dressing to make ourselves happy, just because we can. Which I find refreshing and empowering.

    Dopamine dressing includes the kids too.

    Our poor kids haven't had a fair go over the last two years, and they're gripping onto anything they can control. The fashion industry has opened the door, and kids are encouraged to choose the clothes that bring them joy.

    As parents and carers to the kids and teens of 2022, it's our job to stand back and let them unleash. You may not necessarily like or agree with their choices. But by standing back, you're allowing them to experience a new level of freedom. (Which I think is a dopamine trigger all on its own)

    Top Tip

    Unlike back 'in our day', this generation is surrounded by fashion inspiration on platforms like Tic Toc, Pinterest and Instagram. They are very likely to be across what they want. Encourage, embrace, and celebrate this with them.

    What’s trending right now?

    • Lots of coloured fabrics
    • A Californian inspired vibe
    • Vintage fabrics
    • Cord fabrics
    • Different tie dye fabrications - for eg. swirls (so cool )
    • Wide leg jeans (yes rips are still in, but you will still have the choice of no rips also)
    • Big and bold graphic prints which the kids love


    When it comes to fashion... Swan Hill kids, tweens and teens can keep up with the best.

    Swan Hill shoppers, you are lucky to have so many amazing quality brands like St Goliath Boys, Indie Kids and Bardot Junior right here in Beveridge Street Swan Hill.
    The process to being accepted as a stockist for many of these brands is rigorous. There are so many boxes to tick: We have to have a large enough population, logistically further enough away from other stores, and our store has to fit the vibe and expectation of the brands. And if that’s not enough, sometimes the minimum spend requirements for particular brands is quite substantial. This is why many of the high-end brands are only found in big chain stores or exclusive to the likes of Myer and online stores like The Iconic.

    It's my privilege that I can offer these high-quality brands to the Swan Hill shopping community.

    Please make sure you and your next-generation fashionista call into the store or browse the website to see all that’s on offer at Innocence and Attitude. I'm looking forward to catching up with you soon.

    Cazz xx