The last two years have taken a toll on us all. Each time I try to remember things that happened during 2020 and 2021, my mind goes to mush. I'm not sure I'll ever get the pre-pandemic me back.
I know I am not alone. The world is a different place now. Recently I've noticed just how different as I've been unpacking the Autumn 2022 collection. The fashion industry has embraced our new normal, and I am excited by the push to be you and be proud.
Celebrating being yourself is one of my personal core values and was a driving motivation behind opening Innocence and Attitude.
All the fashion rules have gone out the door, and this season it's all about experimenting with clothes to find a style that makes you feel good. The official term can be described as 'dopamine dressing'.
What is Dopamine dressing?
Dopamine dressing is choosing clothes that give you joy.
Now that lockdowns and restrictions are (hopefully) behind us, we're also ripping off the safety of dressing dull and drab and are emerging back in the world in bright colours that make us happy.
Rather than dressing to impress others, or dress traditionally for certain occasions, or copying certain trends, we’re now dressing to make ourselves happy, just because we can. Which I find refreshing and empowering.
Dopamine dressing includes the kids too.
Our poor kids haven't had a fair go over the last two years, and they're gripping onto anything they can control. The fashion industry has opened the door, and kids are encouraged to choose the clothes that bring them joy.
As parents and carers to the kids and teens of 2022, it's our job to stand back and let them unleash. You may not necessarily like or agree with their choices. But by standing back, you're allowing them to experience a new level of freedom. (Which I think is a dopamine trigger all on its own)
What’s trending right now?
• A Californian inspired vibe
• Vintage fabrics
• Cord fabrics
• Different tie dye fabrications - for eg. swirls (so cool )
• Wide leg jeans (yes rips are still in, but you will still have the choice of no rips also)
• Big and bold graphic prints which the kids love
When it comes to fashion... Swan Hill kids, tweens and teens can keep up with the best.
It's my privilege that I can offer these high-quality brands to the Swan Hill shopping community.
Please make sure you and your next-generation fashionista call into the store or browse the website to see all that’s on offer at Innocence and Attitude. I'm looking forward to catching up with you soon.